
Haglöfs Black Capsule
2026
Service
Photo campaign
Team
Creative Director: Julia Frączek
Haglöfs Black Capsule
This production for the Black Capsule by Haglöfs focused on creating a clean and understated visual direction inspired by the collection itself. Built around Polartec® fabrics and the idea of Standard Issue Black™, the project explored texture, movement, and contrast through a minimal aesthetic shaped by the outdoor environment.
Team
Creative Director: Julia Frączek
Producer: Julia Frączek
Photographers: Julia Frączek, Oliwia Królicka
Talent: Otylia Nastaj










