close look on a logo on backpack.

Haglöfs Black Capsule

2026

Service

Photo campaign

Team

Creative Director: Julia Frączek

Haglöfs Black Capsule

This production for the Black Capsule by Haglöfs focused on creating a clean and understated visual direction inspired by the collection itself. Built around Polartec® fabrics and the idea of Standard Issue Black™, the project explored texture, movement, and contrast through a minimal aesthetic shaped by the outdoor environment.

Team

Creative Director: Julia Frączek

Producer: Julia Frączek

Photographers: Julia Frączek, Oliwia Królicka

Talent: Otylia Nastaj