close look on black rocks.

Haglöfs Black Capsule

2026

Service

Photo campaign

Team

Creative Director: Julia Frączek

Haglöfs Black Capsule

This production for the Black Capsule by Haglöfs focused on creating a clean and understated visual direction inspired by the collection itself. Built around Polartec® fabrics and the idea of Standard Issue Black™, the project explored texture, movement, and contrast through a minimal aesthetic shaped by the outdoor environment.

Team

Creative Director: Julia Frączek

Producer: Julia Frączek

Photographers: Julia Frączek, Oliwia Królicka

Talent: Otylia Nastaj

woman on a black rock.
black rock hold by a person.
woman running down the hill.
close look on logo.
woman wearing a balaclava and sunglasses.
woman standing on a rock in wide stance.
a hand with a ring holding a rock.