picture of a windy snow texture.

Houdini Sportswear

2025

Service

Full service production

Team

Creative Directors: Dominika Baerova, Julia Frączek

AW 25/26 Campaign

A full-service campaign for Houdini Sportswear AW 25/26, featuring a cohesive visual narrative and artistic direction. Bold imagery and a short film co-developed with photographer and filmmaker Dominika Baerova.

Team

Creative Directors: Dominika Baerova, Julia Frączek

Producers: Dominika Baerova, Julia Frączek

Photographer: Dominika Baerova

Videographer: Dominika Baerova

Talent: Bartosz Baturo, Julia Frączek

picture of a woman looking to the side in a snowy landscape.
unconventional picture of a person in a big puffer jacket.
unconventional snowy portrait of a woman.
portrait of a woman wearing a balaclava and sport sunglasses.
picture of a woman traversing a slope with her skis.
shot of a sport model, wearing puffer jacket and sport glasses.
skier going down the slope with skis.
picture of a woman standing next to an old ski lift.
unconventional snowy portrait of a woman.
picture of a model standing on a rock covered in snow.
abstract shot of a snow spray.