close look on a logo on backpack.

Houdini SS 26

2026

Service

Photo campaign

Team

Creative Director: Julia Frączek

Houdini SS 26

A photo campaign for Houdini Sportswear SS 26, following movement through cloudy mountain forests. Centered on proximity to nature, the series captures an intimate dialogue between runner, terrain, and atmosphere, defined by steady conditions and quiet intensity.

Team

Creative Director: Julia Frączek

Producer: Julia Frączek

Photographer: Julia Frączek

Talent: Sara